Coffee farmers around the world are being hit by record low coffee prices, and thousands of farmers are facing starvation and losing their land. Fair trade, which organizes farmers into democratic cooperatives and guarantees them a fair price for their harvest, offers hope to these farmers, their families, and their communities.
Procter & Gamble, which owns Folgers and Millstone, could more than quadruple the amount of fair trade coffee sold in the United States by making just 5 percent of their coffee purchases fair trade. This increase would make a difference for thousands of coffee farmers worldwide.
However, Procter & Gamble has yet to make a commitment to Fair Trade Certified coffee. They need to get a strong message from consumers to be convinced. Send an e-mail and a letter to Procter & Gamble and tell them you want to brew some Justice with your Java!
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