digby writes:
Before the Republicans turned radical, there was a decent case to be made that you could split tickets or swing from one election to the other. Government was largely by consensus so it was possible that you could find a place in the middle of either party to be comfortable if you were a moderate. Small differences in terms of specific issues were relevant. Those days are no more and the much smaller numbers of swing voters (as opposed to independents who vote with one party or another) is a reflection of that change. Swing voters today are simply ideologically incoherent.
I recall focus groups in the last couple of weeks before election 2000, after the debates, when these swing voters were being féted like visiting potentates by the networks. To the last person, they all said they still couldn't make up their minds because they needed even more specifics. This after hearing hours of discussions of prescription drug plans and patient's bill of rights and privatising social security and lockboxes and Dingell-Norwood until I thought I was going to kick in the TV.
The truth is that the issues really have little to do with this. These people cannot connect their own lives to the actions of the government in any coherent fashion. And they either love being seen as "above partisan politics" or they simply don't get the warring philosophies of the two parties. Their decision making process is incomprehensible and I'm not sure how you can fashion a message for them that makes any sense. They don't make any sense.
As Tom Tommorrow pointed out, it's frightening that the fate of the nation and perhaps the world relies on these people. They literally don't know their own minds.
More from digby (!) @ Hullabaloo
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